Tequila and mezcal are crafted from the heart of the agave plant. For tequila, only Blue Weber agave is used, while mezcal can be made from various agave species. The process begins with harvesting mature agave plants, which are then cooked—tequila in ovens, mezcal traditionally in underground pits, giving it a smoky flavor. The cooked agave is crushed, fermented, and distilled to extract the alcohol. Tequila undergoes a second distillation, while mezcal may be distilled more. The result is a rich, complex spirit with a deep connection to Mexican tradition.

A GLOBAL BOOM IN AGAVE SPIRITS

Tequila and mezcal are becoming the stars of the global spirits market, according to a World

Spirits Alliance report with Oxford Economics and IWSR. Expected to be among the fastest-

growing categories from 2022 to 2027, these agave spirits are driving a global trend. In 2022, the

spirits market reached $650 billion in sales, contributing $730 billion to global GDP and supporting

36 million jobs

At QBN, our Agave Initiative is all about celebrating the vibrant world of agave spirits through exciting content and unforgettable events. From tequila tastings to mezcal masterclasses, we're bringing the magic of agave to life in collaboration with top bars and restaurants. Join us for fun, flavorful experiences where you can discover unique cocktails, meet passionate bartenders, and dive into the rich culture behind agave spirits. Stay tuned for more events and collaborations as we continue to spread the love for tequila and mezcal!

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